How Many Social Networks?

I've just joined Social Media Committee from the Web Analytics Association. and Marianina Chaplin threw out a great question to the group today on whether Facebook has become the most influential social media network. I have such conflicting feelings about my personal use of social networks that I thought I would post them as my blog today.

The Language of Search Marketing

Every industry has its lingo, its own internal jargon. Language has a tendency develop on its own, especially within more isolated sub-groups. But there is also a macro level to it, pervasive word couplings people used when seeking specific results.

Yahoo Video Plans New Attack On YouTube

There are dozens of YouTube competitors, and most people would be hard-pressed to name four of them - they’re often (comparatively) itty-bitty sites with equally small user bases and budgets.  Yahoo’s got some heft to it, however, and the company is preparing to strengthen the service that’s known as Yahoo Video.

Behavioral and On Site Targeting Factors

Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known as on-site targeting). The concept of behavioral/on site targeting is exactly how business should be done: offer a customized solution to your end users so that they are truly engaged with your website.

Plaxo’s Pulse To Get Going On Monday

Plaxo is launching a new social network, dubbed “Pulse,” and it should offer a number of interesting features; indeed, a couple of them will address flaws in Facebook’s setup.  Yet despite this - and the preliminary support of several notable figures - many onlookers doubt that Pulse can do well.