Archive
Behavioral Targeting Becoming ‘Essential’
Now is the time to do some behavioral targeting before it's regulated. (Da guvmint is froggy on both sides of this issue,…
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Google Street View Expands To Four New Cities
Four more cities are now part of Google’s Street View program: Los Angeles, San Diego, Orlando, and Houston. As for when - or where - the next update will be, there’s still no word.
Cut off Nose, Spite Facebook
Late last week, Virgin Media, Prudential, Vodafone, Halifax, First Direct Bank and the Automobile Association Ltd. pulled advertising from Facebook for fear of their ads being seen on the same page as the British National Party Facebook group.
Straw Man Marketing and Information Pollution
One of the easiest ways to get your message across is to be different and denounce a currently popular meme. Dan Thies recently referenced a person who is launching their marketing brand by calling the long tail crap. Even if they know what they are talking about with some forms of marketing it undermines their credibility to talk about search marketing with no appreciation for…
Report: Online Advertising To Triumph In 2011
According to the last episode of “The X-Files,” the world will end in 2012. That’s not far off. But for the newspaper ad industry, a sort of Armageddon may come even sooner - a new report indicates that online advertising will surpass its print counterpart in 2011.
YouTube Lawsuit Gains More Plaintiffs
Google and YouTube will have to deal with several more complainants in a lawsuit that accuses the video site of copyright infringement.
