Straw Man Marketing and Information Pollution

One of the easiest ways to get your message across is to be different and denounce a currently popular meme. Dan Thies recently referenced a person who is launching their marketing brand by calling the long tail crap. Even if they know what they are talking about with some forms of marketing it undermines their credibility to talk about search marketing with no appreciation for…

Report: Online Advertising To Triumph In 2011

According to the last episode of “The X-Files,” the world will end in 2012.  That’s not far off.  But for the newspaper ad industry, a sort of Armageddon may come even sooner - a new report indicates that online advertising will surpass its print counterpart in 2011.

FTC Sets Dates For Behavioral Town Hall

Google and DoubleClick better keep the calendars of some of their people clear for November 1st and 2nd, as the Federal Trade Commission followed through on its promise to schedule meetings about behavioral targeting.