Is Interactive Marketing Growing Up?

For all those who keep waiting for Internet marketing to replace TV, there was an interesting story in eMarketer today that shows how insurance companies are using both TV and search as a one-two punch. eMarketer reported the results of several research firms and adds its own (correct) conclusions.

Google News to Allow Newsmaker Comments

Although Mike Arrington seems less than impressed with it, I think Google’s plan to allow comments on Google News stories — but only from people involved in a news event — is actually a pretty interesting idea.

Scripps Network Picks Up A Pickle

Scripps Network paid $4.7 million for Incando, and all signs seem to indicate that Scripps was motivated by a pickle.  Make that “Pickle,” actually - capitalization is important - and Pickle is a photo- and video-sharing site.

Google Search Appliance Used By British Builder

It wouldn’t be surprising if, at some point, in some fashion, we see some Google-brand housing.  After all, parts of the Googleplex are already pretty cozy, and a recent development has placed Google at the fingertips of one of Britain’s biggest builders.