Archive
Search Marketing, Not Metrics
Most of you know that I do a lot of teaching and speaking on the subject of search marketing, and that my…
Part of the
network
network
AOL Seeks Redemption Through Mobile Search
Make way - AOL’s getting into mobile search. And unlike many of the company’s older products, the logically named AOL Mobile Search service has been getting some positive (initial) reviews.
Online Revenge Company Driven Offline
Online punsters are slacking – Am I really the first to offer the gratuitous transmogrification to "e-venge" or "Revenge 2.0?" A company that appears to offline since news broke, offered revenge packages to online customers seeking to ruin their opponents.
Readers Want The Full RSS Monty
We can all agree, I think, that for things we like, full is better than partial. This goes for nudity, chocolate donuts, and cleanliness. But we're really talking about readership here, and text feeds, and the ongoing riff between reader and publisher regarding subscriber entitlement. Publishers, who tend to favor partial RSS feeds and work them like broadcast news teasers, want readers to click through…
News Releases vs. Press Releases
My post on August 2 about a news release issued by the Adfero Group has prompted some discussion about some of the fundamentals of the social media release.
Google, Universal Get In On DRM-Free Music
Thanks to Universal Music Group and a new service called gBox, DRM-free music will become available through Google’s search engine. Sounds interesting, right? You should also know that these songs will be 30 cents cheaper than the ones sold by iTunes.
