To the Heart of Full-Content RSS Feeds

If you offer an RSS feed from your website or blog that isn’t the full content, here’s something for you to think about. Like many people, I’m an RSS creative-consumer. That means I read almost everything of interest to me via RSS as well as publish content that you can get via RSS. I don’t visit many websites including blogs unless I’m googling in search…

Search Marketing, Not Metrics

Most of you know that I do a lot of teaching and speaking on the subject of search marketing, and that my approach is not what people expect. Yes, I know all the dials to turn and levers to pull. I can talk about robots.txt and Max CPC and latent semantic indexing and blah blah blah. But, honestly, it's not what most people need to…

User Generated Content Goes Prime Time

The CW – the other network you probably don't watch – is giving us a new reason to check them out this fall. Not that it's original, just that it's primetime and that means something, right?

U.S. Endorses Music Search Project

We all know that Google can help us find MP3 files, but the leading search engine just works off of words and phrases.  Another engine would actually listen to and analyze music, and it just received a small amount of funding from the U.S. National Science Foundation.