Gloob Fights The Glob

They may not have meant for the association, but globs, lube, gunk and goo came to mind, which, if you stretch the metaphor, seem to be the yin to Gloob.tv's yang. The operators (well, spin-meisters) of the site assert that searching for video on YouTube "doesn't have to be like digging through a trash heap…"

To the Heart of Full-Content RSS Feeds

If you offer an RSS feed from your website or blog that isn’t the full content, here’s something for you to think about. Like many people, I’m an RSS creative-consumer. That means I read almost everything of interest to me via RSS as well as publish content that you can get via RSS. I don’t visit many websites including blogs unless I’m googling in search…

Search Marketing, Not Metrics

Most of you know that I do a lot of teaching and speaking on the subject of search marketing, and that my approach is not what people expect. Yes, I know all the dials to turn and levers to pull. I can talk about robots.txt and Max CPC and latent semantic indexing and blah blah blah. But, honestly, it's not what most people need to…

User Generated Content Goes Prime Time

The CW – the other network you probably don't watch – is giving us a new reason to check them out this fall. Not that it's original, just that it's primetime and that means something, right?