Is Interactive Marketing Growing Up?
For all those who keep waiting for Internet marketing to replace TV, there was an interesting story in eMarketer today that shows how insurance companies are using both TV and search as a one-two punch. eMarketer reported the results of several research firms and adds its own (correct) conclusions.
Google News to Allow Newsmaker Comments
Although Mike Arrington seems less than impressed with it, I think Google’s plan to allow comments on Google News stories — but only from people involved in a news event — is actually a pretty interesting idea.
Scripps Network Picks Up A Pickle
Scripps Network paid $4.7 million for Incando, and all signs seem to indicate that Scripps was motivated by a pickle. Make that “Pickle,” actually – capitalization is important – and Pickle is a photo- and video-sharing site.
Blockbuster Purchases Movielink
Blockbuster has announced that it has purchased Movielink, a movie download service the price of the deal has not been released.
Google Search Appliance Used By British Builder
It wouldn’t be surprising if, at some point, in some fashion, we see some Google-brand housing. After all, parts of the Googleplex are already pretty cozy, and a recent development has placed Google at the fingertips of one of Britain’s biggest builders.
Accoona Co-Founder Has Colorful History
Armand Rousso’s past and a deeper look at Accoona’s business has observers wondering if the company will be able to conduct a planned IPO.
‘Web 3.0,’ Apparently, Has Interchangeable Parts
If Eric Schmidt’s right, the business world is in for another love-hate relationship around the bend: so-called Web 3.0. I say "so-called" because it’s kinda silly. But Schmidt’s interpretation of this hypothetical means, inherently, even more control for the consumer, and less for the seller/marketer/developer.
Palo Alto Becomes Facebookplex?
We’ve posted about Facebook’s skyrocketing ad rates, about its growing user base, and now there’s news about the company expanding in a physical sense, as well. This only makes sense, I suppose, but it’s apparently having quite an effect on the surrounding city.
End Embargos on Company News
I get a lot of pitches and press releases these days. An intriguing media advisory crossed my in-box this afternoon about student use of social networks. I was all set to grab the PDF of the study and blog about it until I saw this on the release:
“The report, available now for media only…is embargoed until Tuesday, August 14, at 12:01 a.m.”
Blog Launches with “New” Chrysler
The “new” Chrysler officially launched yesterday as most of the transition of ownership from Daimler to the private Cerberus has been wrapped up. A day earlier, though, the company unveiled a blog prominently accessible from the company’s business home page.