Archive
SES – Takeaways
I am going to try and take a different approach on how to report on what's happening here at Search Engine Strategies…
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SES – Universal & Blended Search
I was running around the convention center the whole day today, making sure the magazines where in the bins and that the booth was set up so, regrettably, I was only able to make it to one session. The session was dedicated to universal and blended search, a topic of interested to many marketers these days. The big takeaway for me from this session was…
comScore Upgrades Search Measurement
comScore, a company that “measures the digital world”, has upgraded the way they define searches.
Google Earth Gets Book Search Layer
To research a place’s past, you could drive around looking for historical markers. Or you could call up Google Earth; a new default layer allows users to “explore locations through the lens of the world’s books.”
SES – Ads in a Quality Score World
Day 1 of SES San Jose is in the books. It was a busy one for me. I managed to moderate a fast-paced session on Search Landscape, speak on Ad Quality, and took in a new session on Ad exchanges. The Ads in a Quality Score World panel was moderated by Danny Sullivan. In this session I tend to amuse myself by watching carefully for…
How To Waste Your Search Budget
Companies that buy search advertising may be flushing away part of their budgets as they bid on brand keywords they probably don't need.
