network
There's a new frontier in online advertising: ad exchanges. Operating more like a stock exchange than a traditional auction, ad exchange networks…
Day 1 of SES San Jose is in the books. It was a busy one for me. I managed to moderate a fast-paced session on Search Landscape, speak on Ad Quality, and took in a new session on Ad exchanges. The Ads in a Quality Score World panel was moderated by Danny Sullivan. In this session I tend to amuse myself by watching carefully for…
Companies that buy search advertising may be flushing away part of their budgets as they bid on brand keywords they probably don't need.
After being blistered by criticism over the abrupt termination of the Google Video program, Google has offered an apology and full credit to video purchasers.
Contextual advertising can be a nice little revenue stream for the site publisher who puts in the work, and we have some advice from the SES San Jose session presenters on the topic.
Search sites measured by comScore under their new qScore 2.0 methodology will benefit from the hosted and affiliated search traffic they send back to the main search engine. It's a scenario that offers Google a heaping helping of share by comScore's reckoning.
