SES – Day 1 Wrap up

I’m sitting in the final session of the day, Searcher Behavior Research Update, and I’ve completely zoned out. It’s not that the session isn’t interesting, to be honest, I don’t know if it is or not. I’m just brain-full. I can’t take anymore. I’m done. Good thing Rob and Diana are off in some other session diligently taking notes.

2 min read Archive

SES -How Search Integrates as a Brand Vehicle

Well I am at Search Engine Strategies San Jose; the weather is beautiful, the company great and the discussions so far excellent. The following are point form notes from an interesting seminar that discussed how search can be used to aid in branding instead of just as a direct response sales vehicle. Each point, stat or anecdote is in itself intriguing but overall add up…

4 min read Archive

SES – Domaining & Address Bar-Driven Traffic Session

Plenty of people are searching for things by typing in words into their address bars, slapping on a .com and figuring they'll get to a relevant site. More and more, domainers are ensuring they don't draw a blank. Domainers purchase popular generic domain names and populate the sites with ads from the major search networks. Learn how the business is growing, how it can deliver…

3 min read Archive

SES – Personalization, User Search & Data Session

This year, Google made its personalized search service much more the default for many users. Other search engines have user data that could be used to reshape search results. This session looks at existing and possible moves in the space.

2 min read Archive