Archive
SES: Searcher? Oh, Behave!
The way searchers behave on search engines provides a lot of insight into what companies can do to improve their search services.…
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SES -How Search Integrates as a Brand Vehicle
Well I am at Search Engine Strategies San Jose; the weather is beautiful, the company great and the discussions so far excellent. The following are point form notes from an interesting seminar that discussed how search can be used to aid in branding instead of just as a direct response sales vehicle. Each point, stat or anecdote is in itself intriguing but overall add up…
SES – Domaining & Address Bar-Driven Traffic Session
Plenty of people are searching for things by typing in words into their address bars, slapping on a .com and figuring they'll get to a relevant site. More and more, domainers are ensuring they don't draw a blank. Domainers purchase popular generic domain names and populate the sites with ads from the major search networks. Learn how the business is growing, how it can deliver…
SES – Personalization, User Search & Data Session
This year, Google made its personalized search service much more the default for many users. Other search engines have user data that could be used to reshape search results. This session looks at existing and possible moves in the space.
SES – PR Train Wrecks Don’t Address SEM
I attended my first session of the day at Search Engine Strategies (SES) San Jose in order to learn more about bad PR as it relates to SEO. Oops, no search discussed here.
SES – Takeaways
I am going to try and take a different approach on how to report on what's happening here at Search Engine Strategies San Jose. If you want detailed coverage on all the sessions I would recommend checking out Tamar Weingberg at SERoundTable or the Bruce Clay Blog.
