Making Sense out of a Mess

It's funny, after several years, countless projects, big successes and humbling failures, I still to this day stumble and stutter when casually asked: "so what do you do?"

If It Looks Like An Ad, They’re Not Looking At It

Usability expert Jakob Nielsen dropped a few bombshells in his latest Alert Box usability report. Banner blindness isn't exactly a new topic – everybody knows by now it exists – but the results of this study suggest that ad network placements aren't worth a warm pitcher of spit.

SES – Day 1 Wrap up

I’m sitting in the final session of the day, Searcher Behavior Research Update, and I’ve completely zoned out. It’s not that the session isn’t interesting, to be honest, I don’t know if it is or not. I’m just brain-full. I can’t take anymore. I’m done. Good thing Rob and Diana are off in some other session diligently taking notes.

SES -How Search Integrates as a Brand Vehicle

Well I am at Search Engine Strategies San Jose; the weather is beautiful, the company great and the discussions so far excellent. The following are point form notes from an interesting seminar that discussed how search can be used to aid in branding instead of just as a direct response sales vehicle. Each point, stat or anecdote is in itself intriguing but overall add up…