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The proliferation of cellphones and other devices have carved away some of television's lead as the electronic gadget of choice for media…
In day-to-day life, a person needn’t be Shakespeare to get his (or her) point across in writing. As a matter of fact, it’s probably easier if a person isn’t Shakespeare. But when writing for search engines, communication can be a little trickier, and so a session at SES San Jose highlighted some tips and strategies.
At SES San Jose, representatives from the big four search engines talked about the persistent threat of click fraud, and how they are fighting back to protect their advertisers.
If you run an e-commerce site, you want visitors to become buyers. Panelists at SES San Jose suggested making those visitors feel secure while you make your call to action.
Search engines can't read text in images, which can be a problem for image-heavy sites. A panel at SES San Jose explored the issues of indexing such sites, and working with image-specific search engines.
AT&T caught so much flak over burying their $10 DSL offer, that they made it easier to find. You just go past the giant displays for more expensive DSL, down and right to the corner of the screen and then click through to another page.
