To the Heart of Full-Content RSS Feeds

If you offer an RSS feed from your website or blog that isn’t the full content, here’s something for you to think about.
Like many people, I’m an RSS creative-consumer. That means I read almost everything of interest to me via RSS as well as publish content that you can get via RSS. I don’t visit many websites including blogs unless I’m googling in search mode or if I want to leave a comment.

Search Marketing, Not Metrics

Most of you know that I do a lot of teaching and speaking on the subject of search marketing, and that my approach is not what people expect. Yes, I know all the dials to turn and levers to pull. I can talk about robots.txt and Max CPC and latent semantic indexing and blah blah blah. But, honestly, it’s not what most people need to know. The problem I sometimes find is that when you tell people what they need to know, they think it’s not what they need.

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