Viral Marketing Not As Contagious As Thought
When it comes to viral marketing only 15 percent of advertisers reached the goal of prompting consumers to pass along their messages…
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When it comes to viral marketing only 15 percent of advertisers reached the goal of prompting consumers to pass along their messages…
It could be an act of misdirection - “here, watch the funny man while we fire you one by one!” - but things nonetheless took a lighthearted turn at Yahoo when Peter Koechley, Managing Editor of The Onion, came to visit.
It’s official. Americans love blogs. According to a new Synovate/Marketing Daily survey out today, 8 out of 10 Americans know what a blog is–and just about half of us have visited a blog. This new study polled 1000 U.S. adults using Synovate eNation and took place between July 30, 2007 and August 1, 2007. The survey’s results prove that blogging has now officially entered the…
It appears Viacom hasn’t learned its lesson after its last abuse of the DMCA takedown notice. It’s now targeting a YouTube video that includes a clip of a VH1 show, which includes the unauthorized use of video created by the person who uploaded the YouTube clip. Confused? This should help:
Google announced this week that Chief Financial Officer George Reyes is retiring and leaving the company later this year. Reyes, who has been with the company five years, is only the second major executive to leave Google, ever, as far back as anyone can remember. Reyes intends to stay with the company while it searches […]
Late on Friday afternoon is a brilliant time for Google to announce a major change with their news service if they do not want people to talk about much. With their AP, Agence France-Presse, The Press Association in the United Kingdom and The Canadian Press syndication deals, Google claims they are improving duplicate detection, increasing listing variety, and as a net result they are sending…