Archive
Using Facebook To Reach Readers
(This is a story I wrote for the Globe that ran in the Review section of Tuesday’s newspaper. I’m posting it here…
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Dopplr Social Network Finds Funding
Dopplr, a social network for travelers, is getting a lot of attention; although it’s in an invitation-only mode, there have been plenty of positive reviews. What’s also important, however, is the attention it’s received from some investors.
Viral Marketing Not As Contagious As Thought
When it comes to viral marketing only 15 percent of advertisers reached the goal of prompting consumers to pass along their messages for them in the past year according to a new report from JupiterResearch, "Viral Marketing: Bringing the Message to the Masses."
Gary Angel Analyzes Google Analytics
The almighty Googleplex can provide its webmasters good information with the company's analytics product, but Angel sees a lot of room for improvement.
Google Beats Blind Company
Of all the companies in existence, a blinds and wallpaper outfit would seem to be one of the least likely to sue Google. But sue Google it (the American Blind & Wallpaper Factory) did, and the lawsuit has finally been resolved. No surprises here: Google won.
Yahoo, Local.com Renew Distribution Deal
Sponsored search results on Local.com will continue to come courtesy of Yahoo, according to a renewed agreement between the companies. And although no specifics were given, the agreement was labeled “multi-year” in nature.
