Using Facebook To Reach Readers

(This is a story I wrote for the Globe that ran in the Review section of Tuesday’s newspaper. I’m posting it here for anyone who might be interested but doesn’t read the newspaper). Necessity is the mother of invention, the old saying goes. But boredom and the desire to experiment are powerful forces too, says Canadian author Michael Winter. That’s how he came up with…

7 min read Archive

Google Announces New Language Developments

I’ve taken classes in Latin, Spanish, and French, and it would be bad for all of us if we had to rely on my understanding of those languages.  But those of you who are better with languages - and who are also familiar with some less common ones - should know that Google’s looking for volunteer translators.

2 min read Archive

Evaluating Client SEM Readiness

Experienced client side and agency search marketers know that today’s SMB and enterprise SEO projects involve much more than single event “SEO triage” and link building.

4 min read Archive

Online Advertising To Pass Radio Advertising

Radio has been behind television and newspapers in adjusting to the digital world. This year for the first time, online advertising will surpass radio advertising spending in the U.S.

1 min read Archive

If It Looks Like An Ad They Ignore It

If you were specifically looking for the population of the United States, you'd notice the big red numbers in the upper right corner of the US Census Bureau homepage right? Not so fast. A recent eye-tracking study suggests you've been trained to ignore things like that.

3 min read Archive