Zooomr Hits Upon People Search

Evaluating Client SEM Readiness

Experienced client side and agency search marketers know that today’s SMB and enterprise SEO projects involve much more than single event “SEO triage” and link building.

Online Advertising To Pass Radio Advertising

Radio has been behind television and newspapers in adjusting to the digital world. This year for the first time, online advertising will surpass radio advertising spending in the U.S.

If It Looks Like An Ad They Ignore It

If you were specifically looking for the population of the United States, you'd notice the big red numbers in the upper right corner of the US Census Bureau homepage right? Not so fast. A recent eye-tracking study suggests you've been trained to ignore things like that.

Dopplr Social Network Finds Funding

Dopplr, a social network for travelers, is getting a lot of attention; although it’s in an invitation-only mode, there have been plenty of positive reviews.  What’s also important, however, is the attention it’s received from some investors.

Viral Marketing Not As Contagious As Thought

When it comes to viral marketing only 15 percent of advertisers reached the goal of prompting consumers to pass along their messages for them in the past year according to a new report from JupiterResearch, "Viral Marketing: Bringing the Message to the Masses."