Local Online Advertising To Reach $7.8 Billion

The dollar gap between U.S. local online spending and total local media ad spending is large with $97 billion going to offline media such as yellow pages and newspapers. Only 2.9 percent of all local ad spending will go online in 2007, or $2.9 billion.

Google Turns up Heat on Office

Not that long ago, Google CEO Eric Schmidt would routinely deny that the company had any intention of using its Gmail, Google Docs and other services to compete directly with Microsoft’s Office suite. “We’re just playing around with some Web stuff,” he seemed to be saying. “Nothing important to see over here.”

LiveStation & Silverlight showcase at IBC2007

IBC 2007 sees the start of the first large?scale technical trial of the LiveStation platform, designed to distribute broadcast channels over the Internet to a freely downloadable player, based on a Microsoft Silverlight user experience. LiveStation is a revolutionary new global network that will enable broadcasters to deliver live audio and video to a potential audience of hundreds of millions of broadband connected consumers.

SiloMatic – Latent Semantic Indexing

The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic approach to judging website content comes online. This new concept has many webmasters hopping, and it should. Latent semantic indexing is quickly becoming the wave of now.