Online Advertising To Pass Radio Advertising
Radio has been behind television and newspapers in adjusting to the digital world. This year for the first time, online advertising will surpass radio advertising spending in the U.S.
If It Looks Like An Ad They Ignore It
If you were specifically looking for the population of the United States, you’d notice the big red numbers in the upper right corner of the US Census Bureau homepage right? Not so fast. A recent eye-tracking study suggests you’ve been trained to ignore things like that.
Dopplr Social Network Finds Funding
Dopplr, a social network for travelers, is getting a lot of attention; although it’s in an invitation-only mode, there have been plenty of positive reviews. What’s also important, however, is the attention it’s received from some investors.
Viral Marketing Not As Contagious As Thought
When it comes to viral marketing only 15 percent of advertisers reached the goal of prompting consumers to pass along their messages for them in the past year according to a new report from JupiterResearch, "Viral Marketing: Bringing the Message to the Masses."
Gary Angel Analyzes Google Analytics
The almighty Googleplex can provide its webmasters good information with the company’s analytics product, but Angel sees a lot of room for improvement.
Google Beats Blind Company
Of all the companies in existence, a blinds and wallpaper outfit would seem to be one of the least likely to sue Google. But sue Google it (the American Blind & Wallpaper Factory) did, and the lawsuit has finally been resolved. No surprises here: Google won.
Yahoo, Local.com Renew Distribution Deal
Sponsored search results on Local.com will continue to come courtesy of Yahoo, according to a renewed agreement between the companies. And although no specifics were given, the agreement was labeled “multi-year” in nature.
Scanner Busts Dutchies Passing On The Wiki Side
I’m not up on Dutch royalty. I’m not up on any royalty cuz I’m an Uh-mer-kin and we don’t dig on that jazz, right? Well, some still do, or else the Today Show wouldn’t have anything to talk about on slow news days. Anyway, this about Wikipedia more than Dutch royalty, so let’s roll with it.
Yahoo Eats Up Attention From The Onion
It could be an act of misdirection – “here, watch the funny man while we fire you one by one!” – but things nonetheless took a lighthearted turn at Yahoo when Peter Koechley, Managing Editor of The Onion, came to visit.
Americans Love Blogs
It’s official. Americans love blogs. According to a new Synovate/Marketing Daily survey out today, 8 out of 10 Americans know what a blog is–and just about half of us have visited a blog.
This new study polled 1000 U.S. adults using Synovate eNation and took place between July 30, 2007 and August 1, 2007. The survey’s results prove that blogging has now officially entered the mainstream.