Customer Surveys – Do They Really Work?

I am behind reading my blogs and just caught up today with a great post from last week on grokdotcom that demonstrates how hard it is to get action-oriented information from customer surveys. Follow the link above to read the post—I'll wait right here. Scary, isn't it? When you think about how many questions you've asked customers and how little information you might be getting…

Search Rules Advertising As Media Diversifies

Search and word-of-mouth are by far still the most effective means of advertising and driving website traffic, according to a new survey, but it may not be time to sing the dirge for print just yet.

Apple Looks Into The Spectrum

The upcoming 700 MHz spectrum auction is heating up as Apple is the latest rumored to be interested in joining Google, DirecTV, and eBay in bidding on a piece of the band currently used by broadcast television.

Doctors’ Network Serves Everybody’s Interests

Regular viewers of the show “House” will know that the title character’s support staff has (supposedly) left; previews for the new season have shown the brilliant doctor discussing diagnoses with a janitor.  But if the fictional character knew about a network called Sermo, he’d be able to find all the expert opinions he could want.