Google Testing Search Result Categories

Google appears to be testing categories in its search results, according to reports in a webmaster forum, dividing results under headings like "comparison shopping" and "reviews."

Customer Surveys – Do They Really Work?

I am behind reading my blogs and just caught up today with a great post from last week on grokdotcom that demonstrates how hard it is to get action-oriented information from customer surveys. Follow the link above to read the post—I'll wait right here. Scary, isn't it? When you think about how many questions you've asked customers and how little information you might be getting…

Search Rules Advertising As Media Diversifies

Search and word-of-mouth are by far still the most effective means of advertising and driving website traffic, according to a new survey, but it may not be time to sing the dirge for print just yet.

Apple Looks Into The Spectrum

The upcoming 700 MHz spectrum auction is heating up as Apple is the latest rumored to be interested in joining Google, DirecTV, and eBay in bidding on a piece of the band currently used by broadcast television.