Funniest PPC Keyword Mistake Revealed

Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there’s a lot of competition for keyword phrases that cost a lot. Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright outrageous, with major corporations spending tens thousands of dollars a month on Pay Per click…

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Viacom Seeking to Save Its Rep with Yahoo?

Viacom, staunch opponent of YouTube, has cemented its reputation as “the man” among the free-content generation by opposing the Web favorite. The parent company of everything from MTV and VH1 to Comedy Central and Nickelodeon has a long way to go to catch up online after their attempts at suing the pants off Google.

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Google Maps Adds Over 1/4 Of World’s Countries

The number of countries in the world depends, as you might expect, on your definition of “country.”  But for the purposes of this article, we’ll peg that number at 192, and point out that the latest expansion to Google Maps saw nearly 30 percent of them get encompassed.

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YSM’s Tips To Build Search Campaign Curiosity

The ever-useful and helpful Yahoo Search marketing Blog has a post called “Six Tips for Building Curiosity and Influence Into Your Search Campaigns”, where guest writer, Gerry Bavaro, VP of client services at the

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