Dept. of Justice Comes Down on Net Neutrality

Forget pipes—the Internet is all about postage and packages now. Just ask the U.S. Department of Justice. For some reason, they seem to think that the fact that the USPS “allows consumers to send packages with a variety of different delivery guarantees and speeds, from bulk mail to overnight delivery” means that the US government cannot legislate or enforce net neutrality.

Change Huddle Line-up

X Change is getting close, and I just wanted to post an update with some final speaker additions and I thought I’d also include the Huddle line-up.
We’ve rounded off the speaker list with some great final additions. Since my last post on X Change, we added Rand Schulman of Unica, Anil Batra (formerly of Zaaz) now of ZeroDash1, Clint Ivy from Visual Sciences and Judah Phillips from Reed.

Google Checkout Lost Tracking Data

Google has begun to notify merchants using Google Checkout that Google Checkout pixel tracking was temporarily disabled from July 10 to July 18 due to an issue associated with system maintenance earlier in the month. Pixel tracking allows internet retailers to send Google Checkout conversion data to third parties. While disabled, the feature was unable to report conversions. Many online merchants have worked hard to integrate Google Checkout data with comparison shopping engines, affiliate networks, analytics vendors, third party bid management firms and others.

Interview with the Link Guru

While being much less self promotional than others in the same field, Debra Mastaler is nonetheless one of the most well known and creative link builders in the industry. I have wanted to interview her for a long time since she has a unique way of working but she’s hard to pin down and not very good about returning interview questions…
How long have you been doing link building? What did you do before link building?

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