AOL Launches Integrated Ad Platform

AOL said today that it making a series of changes to position the company to be the largest advertising network, building on its Advertising.com network and the recent purchases of Tacoda, Third Screen Media, Lightingcast and Adtech. The company said the realignment is the final stage in its transition from an access business to an ad-supported Web company.

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Cell Phone Only Households Now The Norm

The percentage of Americans in cell phone- only households has surpassed the percentage of people living in landline only households, according to a Mediamark Research report "The Birth of a Cellular Nation."

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Funniest PPC Keyword Mistake Revealed

Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there’s a lot of competition for keyword phrases that cost a lot. Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright outrageous, with major corporations spending tens thousands of dollars a month on Pay Per click…

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Viacom Seeking to Save Its Rep with Yahoo?

Viacom, staunch opponent of YouTube, has cemented its reputation as “the man” among the free-content generation by opposing the Web favorite. The parent company of everything from MTV and VH1 to Comedy Central and Nickelodeon has a long way to go to catch up online after their attempts at suing the pants off Google.

2 min read Archive