Bridging The Sales and Marketing Divide

Marketo is one of the sponsors of salesforce.com's global User and Developer Conference, Dreamforce 2007. One of the first sessions was titled "Bridging the Sales and Marketing Divide", and not surprisingly, the focus was how to break down the barriers between Sales and Marketing by automating the lead development / lead nurturing process.

3 min read Archive

Processes that Marketers Use

Sometimes I ask marketers about what processes they use and it's a good test to see who works in a big company and who works in a small one. Big company types either lament that their processes are hopelessly outdated or they list off exactly what they do with their chests puffed out in pride. Small company marketers roll their eyes and say that they…

2 min read Archive

YouTube 101, Just Because

Your first reaction to the news that a college offers a class in YouTube might be to dredge up old "underwater basket-weaving" jokes; learning the school is in California, might be less surprising – after all, Stanford offers a course in Facebook apps.

3 min read Archive