Yahoo Opens Mash, Exhibits Facebook Envy
Invitations to join Yahoo Mash and test out Yahoo’s newest experiment in social networking have been landing in a few inboxes.
Cell Phone Only Households Now The Norm
The percentage of Americans in cell phone- only households has surpassed the percentage of people living in landline only households, according to a Mediamark Research report "The Birth of a Cellular Nation."
Funniest PPC Keyword Mistake Revealed
Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there’s a lot of competition for keyword phrases that cost a lot.
Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright outrageous, with major corporations spending tens thousands of dollars a month on Pay Per click Advertising. Couple the high cost of a PPC campaign with someone doesn’t know how to manage a PPC campaign properly and it’s downright dangerous.
Viacom Seeking to Save Its Rep with Yahoo?
Viacom, staunch opponent of YouTube, has cemented its reputation as “the man” among the free-content generation by opposing the Web favorite. The parent company of everything from MTV and VH1 to Comedy Central and Nickelodeon has a long way to go to catch up online after their attempts at suing the pants off Google.
Eye Tracking, Statistical Analysis, Site Success
What Is Eye Tracking?
Google Maps Adds Over 1/4 Of World’s Countries
The number of countries in the world depends, as you might expect, on your definition of “country.” But for the purposes of this article, we’ll peg that number at 192, and point out that the latest expansion to Google Maps saw nearly 30 percent of them get encompassed.
YSM’s Tips To Build Search Campaign Curiosity
The ever-useful and helpful Yahoo Search marketing Blog has a post called “Six Tips for Building Curiosity and Influence Into Your Search Campaigns”, where guest writer, Gerry Bavaro, VP of client services at the
ShopLocal Introduces Online Retail Index
ShopLocal, a multi-channel shopping and marketing firm has introduced The ShopLocal Index, a market indicator focused on tracking the influence of the Internet on in-store shopping.
Google Presently – Presentation App
The Inquirer reports that Google may soon deploy slideshow presentation creation and display software which they’ll call “Presently”. This application was apparently developed out of code that Google got with their acquisition of Zenter and Tonic Systems earlier this year.
The new presentation software will join the other Google Apps suite of products which include Google Spreadsheets, Google Write, and Gmail.
Internet TV Goes to the Next Level?
The New York Times reports that Internet television will be taken to the next level this fall by the show ‘Quarterlife.’ Rather than taking the traditional television-pirated YouTube copy-DMCA notice-possible posting at network’s video portal or empty promises route to the Internet for professional video content, ‘Quarterlife’ episodes will premiere on MySpace.