Rumor: Google Planning Second Life Rival?

This is one of two Google rumors that surfaced over the weekend–the other one is here. Apparently Arizona State University sent out invitations to students that mention a super-secret, sign-an-NDA-or-else, social networking project.

Users Ok With Online Video Ads

A new survey by TNS, a market insight and information group, finds that online video has become a compelling medium for both broad viewer audiences as well as relevant advertiser messages.

Google Promotes Ads For Fast-Paced Auto Industry

If you’re trying to reach someone, you might write a letter or send an email.  But if you’re trying to reach someone quickly, you’ll type out an instant message or pick up the phone.  Now Google’s trying to convince marketers in the auto industry to adapt in a similar fashion.

Google Earth Could Go After Second Life

Google Earth is getting increasingly realistic, but it still lacks elements related to human movement and interaction.  Google may soon address this issue, however, as there’s word that Google Earth could become the basis for a Second Life competitor.

Microsoft Taps PR Firm To Thwart Google

Google's proposed purchase of DoubleClick earned it an invitation to a Senate subcommittee hearing this week. Microsoft's work with PR firm Burson-Marsteller could have helped print that invite.