Users Ok With Online Video Ads
A new survey by TNS, a market insight and information group, finds that online video has become a compelling medium for both broad viewer audiences as well as relevant advertiser messages.
Google Promotes Ads For Fast-Paced Auto Industry
If you’re trying to reach someone, you might write a letter or send an email. But if you’re trying to reach someone quickly, you’ll type out an instant message or pick up the phone. Now Google’s trying to convince marketers in the auto industry to adapt in a similar fashion.
Google Earth Could Go After Second Life
Google Earth is getting increasingly realistic, but it still lacks elements related to human movement and interaction. Google may soon address this issue, however, as there’s word that Google Earth could become the basis for a Second Life competitor.
Microsoft Taps PR Firm To Thwart Google
Google’s proposed purchase of DoubleClick earned it an invitation to a Senate subcommittee hearing this week. Microsoft’s work with PR firm Burson-Marsteller could have helped print that invite.
Fox to Offer Free Shows via iTunes
Did NBC jump ship too soon? TechCrunch reports that now Fox will be offering their shows for free download via iTunes. The deal will feature season premiere episodes of Fox shows including Prison Break, Bones, American Dad and K-Ville—mostly returning shows. Fox hopes to expose more viewers to its shows.
The BlogRush Battle
I’m still not seeing anything more than a handful of clicks from the BlogRush network and the service is still struggling to deliver the syndication credits it owes us. At least BlogRush has emailed its users acknowledging their concerns and also admitting that ”bozos have come out of the woodwork and are trying to cheat the BlogRush system.” No, really?
TV Networks and Online Networking
NBC isn’t the only one making moves online. ABC, CBS and MTV are also in the news today for their online strategies.
Fox And Apple Partner On TV Deal
Fox Broadcasting and Apple iTunes are partnering to offer free premiere episodes of seven of Fox’s television programs.
Your Email Campaign Needs Work
A study of email campaigns presented at the Shop.org Summit contended that marketers aren’t doing enough to maximize the return on their efforts.
Some Employers Use Email To Layoff Workers
Some U.S. workers may experience anxiety about opening email from their boss. Ten percent of U.S. employees say their company has used email to fire or lay off employees. Another 17 percent indicated their boss used emails to avoid other difficult conversations.