Five Steps of Guerrilla Marketing

Webproworld video reporter Kara Ratcliff at the Podcast Expo interviewed KFC Blanchette from Podchick and SkyDiverGirls about her marketing strategies.

Podcast Expo: The Secret To Stardom

Franklin McMahon brought his session attendees at the Podcast and New Media Expo a selection of tips to help them make the most of their podcasting efforts.

Joost Finally Launches – Will Anybody Care?

So Joost says that it is now finally open to the public (Liz Gannes at NewTeeVee and Kara Swisher at BoomTown have the details, including interviews with CEO Mike Volpi), after a long beta program that started as invitation-only.

Yahoo, Telefonica Team Up

Telefonica has sponsorship ties to F1 racing, and for that reason, I’m inclined to like the company.  Its main interest is in telecommunications, however, and it’s due to this connection that Telefonica partnered with Yahoo.