Joost Finally Launches – Will Anybody Care?

So Joost says that it is now finally open to the public (Liz Gannes at NewTeeVee and Kara Swisher at BoomTown have the details, including interviews with CEO Mike Volpi), after a long beta program that started as invitation-only.

Yahoo, Telefonica Team Up

Telefonica has sponsorship ties to F1 racing, and for that reason, I’m inclined to like the company.  Its main interest is in telecommunications, however, and it’s due to this connection that Telefonica partnered with Yahoo.

Web Measurement to Build Homogenous Ad Groups

Topics from X Change I’m going to weave in some posts on learnings and discussion resulting from X Change while I finish my SEM Analytics series, and I thought I’d start with one that came out of my SEM Analytics Huddle and so fits right in! We spent a good chunk of time in the SEM Analytics Huddle talking through some basic issues in getting…