Exploitation of Passion for Profit

Buying Attention & Building Trust With content that you freely distribute you are primarily trying to build relationships with people who don't know you and have never bought from you. Since attention is limited you have to make your content accessible to gain market attention. Highbrow = Low Readership Most potential buyers can not distinguish between great information and average information, but most people...

Interest, Suspicion Surround Facebook App’s Sale

Some strange stuff occurs on eBay, and in the latest example of this, a Facebook application called “I am Hungry” was auctioned off for over $20,000.  Was this a sign that the app market is red hot or were there shill bids placed in the auction? (As speculated in an article at Valleywag.)

iPhone – Turning Off Fans

No company in modern corporate history has developed a more cultlike, devoted customer base than Apple. I’ve often cited them as an example of what other firms strive for, or should strive for, in bonding with their customers.