Thinking Outside the Demographic

If you have been in marketing for any amount of time, you know how omniprescent demographics are.  The first question most marketing teams will focus on is "what's our target demographic?"  Demographics are what media is bought by and what media properties define themselves by.  Ask any online community about their core audience, and they will typically respond with a demographic like "teen girls 12-18"…

2 min read Archive

More Retailers Using Welcome Emails

Welcome emails are increasing, as 72 percent of major online retailers are regularly sending out welcome emails this year, up from 66 percent last year according to a new study by the Email Experience Council (EEC).

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Ballmer Still Doesn’t Get Social Networking

A few years ago I wrote to Microsoft’s leadership and asked them why they weren’t involved in the new Web 2.0 space. I got an answer back that was about 2,000 words long and included the words “business value” 13 times. Translation: Microsoft’s leadership thought that Web 2.0 and social software like Flickr didn’t have business value and was too much of a potential fad…

6 min read Archive

Bloglines Mobile Updates

First, they added support for logging into Bloglines via OpenID. While I’m not a big fan of OpenID in practice, it is a good idea in theory, so if you’re a big fan of that theory, go ahead and use it.

1 min read Archive