Archive
Google Sees Positive Changes In China
When Google’s U.S. market share changes by a percentage point or two, it doesn’t turn many heads - Google has been ahead,…
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An Ad Platform, But Not As We Know It
If you are a professional marketeer feeling anxious about the ever-encroaching algo-driven power of Google's search platform I've got some good news and some bad news. Let's start with the bad news.
Google Could Hurt Newspapers’ Websites
More than a month has passed since Google struck a deal with the Associated Press, Agence France-Presse, the Press Association, and the Canadian Press, but an outcry has continued. One onlooker believes newspapers’ sites will be hurt.
Equal Time – The Pro-Arbitrage Position
Followup to my recent article on Google AdWords' website quality policies. Although the majority of rank and file advertisers I chatted with favor Google's stances against, for example, "arbitrage sites that are designed for the sole purpose of showing ads," not all go along with the Google take on things.
Values And Egos Inflate: The Bubble Returns
A $750 billion Google? A $15 billion Facebook? $100 million for TechCrunch? Valuations like these are inspiring one of three reactions: laughter; elation; and déjà vu all over again. Even as that word is at the back of everyone's (well, at least the skeptic's) mind, some analysts say fat times are ahead in e-commerce.
Microsoft Unlocks HealthVault
One of the biggest names in technology wants people to trust it with health information; we have to wonder if HealthVault from Microsoft is arriving on time, or a little too soon for people.
