Yahoo, Telefonica Team Up
Telefonica has sponsorship ties to F1 racing, and for that reason, I’m inclined to like the company. Its main interest is in telecommunications, however, and it’s due to this connection that Telefonica partnered with Yahoo.
Web Measurement to Build Homogenous Ad Groups
Topics from X Change
I’m going to weave in some posts on learnings and discussion resulting from X Change while I finish my SEM Analytics series, and I thought I’d start with one that came out of my SEM Analytics Huddle and so fits right in!
We spent a good chunk of time in the SEM Analytics Huddle talking through some basic issues in getting setup for measurement and structuring PPC campaigns to manage and monitor them effectively.
TV Guide To Launch Video Search Tool
TV Guide will launch its Online Video Guide on Tuesday, a search service focused on Internet video that is related to television programs.
Blinkx Seals Deal With CelebTV.com
I have to give Blinkx credit; on the video-sharing site’s homepage, “News” is still above “Entertainment.” But if you want to indulge an interest in entertainment, you may be happy to hear that Blinkx has signed a deal with CelebTV.com.
Suck Quieter, Lest They Make A Website About It
Pick whichever cliché you like: what goes around comes around; you catch more flies with honey; adding insult to injury; cutting off your nose to spite your face; his butt would make Harold a Sunday face. They all could apply here – maybe not that last one; just something my grandfather used to say.
The Facebook/Microsoft Plot Thickens
Monday, it looked like Microsoft was interested in buying 5% of Facebook for a sum of $300-500 million. The following day, the plot thickened as Facebook CEO Mark Zuckerberg visited Seattle—and Microsoft—according to CNNMoney.com.
Podcast Expo: Capturing An Audience
Podcasts can be cool, but “cool” isn’t necessarily enough to attract new customers or increase your profits. So Eric Schwartzman, iPressroom’s founder and chairman, gave relevant advice in a session called “Attracting/Growing Your Audience.”
Google XSS Exploit May Show Private Data
In the recent days, an unusually high amount of Google-related security issues have been reported on the web.
Podcast Expo: Wallstrip Creator Gives Insight
The New Media is so, well, new, success within it – taking your idea from the computer screen to the Big Dance that is Old Media – brings throngs of listeners eager to hear how you did it, and how they can do it, too.
Podcast Expo: Working With Advertisers
Murdok will be reporting from the Podcast and New Media Expo in Ontario, California taking place through Sunday.