Archive
HealthPricer Sees CPC As Near Death
Cost per click? Even the resources of HealthPricer can't find a cure for the demise of CPC, as cost per action (CPA)…
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Yesterday’s Online Portals Re-Strategize
As the online audience becomes more fragmented the major Internet portals are purchasing advertising companies to extend their networks and are aggressively attempting to follow Web surfers in order to deliver advertising to them.
Google’s Focus On Orkut Points To US Push
In some markets - such as search - Google looks more like a bulletproof King Kong than a 900-pound gorilla. In others - such as social networking - Google is vastly less powerful. There are signs that Google wants to whip Orkut into shape and fix this, however.
Newsvine Brings the Social to MSNBC
Big news in the social-media space: MSNBC has acquired Newsvine, a pioneering news community that has been somewhat eclipsed by Digg and other sites in terms of public profile over the past year or two, but has continued to grow and prosper outside of the spotlight.
Facebook & Multiple-Personality Syndrome
A recent commentary piece by Alice Mathias in the New York Times says Facebook should really be called “Fakebook” — at least for the student users who first made the social-networking site popular. As she describes it:
Music 2.0 Shifts To Facebook, Others Turn Up Volume
MySpace has been the hub of Music 2.0 promotion for more than a year, but recently Facebook has been stealing the social networking spotlight and the new music industry is following.
