HealthPricer Sees CPC As Near Death

Cost per click? Even the resources of HealthPricer can't find a cure for the demise of CPC, as cost per action (CPA) becomes more appealing to retailers.

Content Commodities

Steven Hodson is so bored with blogging that he wrote a blog all about it. Heh. I feel Steven’s pain. Instead of blogging about it I just hung out all weekend with my sons and a raft of great bloggers. You’d know that already if you read Twitter (the other way to spend time when you’re bored with blogging).

Microsoft CEO Says Google Reads Your Mail

Ask an average guy on the street, and, assuming he’s not a conspiracy theorist, he’ll tell you that the only people who read an email are listed in the “to” and “from” address boxes.  But Microsoft’s Steve Ballmer has stated that information sent through Gmail is read by Google, too.

Understanding “Allinanchor” to Improve Google Ranking

Google has several "search operators" that provide important insights into improving search engine rankings. One of the most important commands is "Allinanchor" as it heavily influences Google's ranking algorithm - by providing relevance to inbound links.

Selling Paid Links Can Hamper Your Google Rankings

Danny Sullivan at Search Engine Land points out that "Selling paid links can hurt your page rank or rankings on Google". He says, "More and more, I've been seeing people wondering if they've lost traffic on Google because they were detected to be selling paid links."