Direct Marketing Combined with Video

You could be forgiven if, after listening to the excerpts of my interview on Beet.TV, you thought that my favorite television programs are infomercials. But I was trying to make a point. Infomercials, and other direct TV campaigns, have a lot to teach us about video for the Web.

GPhone Is Not a Phone?

Google has been working on a mobile phone project for more than two years and the GPhone has caused expectations in the technology world to rise.

O’Reilly’s Google Analytics 101

Have you ever wondered how to adjust analytics to be fully functional without having to sell the farm to get what you need to be able to improve your websites? Google Analytics is the answer, right?

PR and Dumping the Inferiority Complex

Last week on Thursday I spent the day at the TurnPROn event in San Francisco focused on the future of public relations.  It was hosted as part of the Online Market World conference, and a relatively small and concentrated event.