Woman Sues Apple Over Price Cuts

WARNING: The following contains names of Chinese language origins that have beautiful meanings in that language. At no time will we condone crass comparisons and/or puns noting their similarities to certain American English euphemisms or expressions. The same goes for obligatory references to a certain character in John Hughes’s "Sixteen Candles," who was a Korean played by a Japanese actor anyway.

Thinking Outside the Demographic

If you have been in marketing for any amount of time, you know how omniprescent demographics are. 

The first question most marketing teams will focus on is "what’s our target demographic?"  Demographics are what media is bought by and what media properties define themselves by.  Ask any online community about their core audience, and they will typically respond with a demographic like "teen girls 12-18" or "young men 18-25."  TV shows and movies do the same. 

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