Email Marketers Struggle To Deliver

AOL ranks the lowest for email deliverability for marketers and Google's Gmail is the best for deliverability according to a survey from Dot Email.

Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score. Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing…

AT&T Just Kidding About Cutting Off Critics

It's nice to see AT&T isn't immune to some heat. The company is reportedly revising its Terms of Service (ToS) agreement after it appeared AT&T reserved the right to terminate service of those critical of them.

Back To School Season Benefits Search Engines

Pencil . . . check.  Paper . . . check.  Access to your search engine of choice . . . check.  Well, maybe schools aren’t putting Google on their supply lists, but the back to school season has turned out well for all the major search companies.