Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score. Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing…

AT&T Just Kidding About Cutting Off Critics

It's nice to see AT&T isn't immune to some heat. The company is reportedly revising its Terms of Service (ToS) agreement after it appeared AT&T reserved the right to terminate service of those critical of them.

Back To School Season Benefits Search Engines

Pencil . . . check.  Paper . . . check.  Access to your search engine of choice . . . check.  Well, maybe schools aren’t putting Google on their supply lists, but the back to school season has turned out well for all the major search companies.

Google Video Units – Genius or Desperation?

As described at Google’s AdSense blog and in this New York Times story, Google is rolling out ad-supported video to all members of the search engine’s AdSense program — something the company launched as a limited beta trial back in May.