Archive
YouTube Now On Google Earth
Google Earth has added a new feature that allows YouTube videos to be embedded at geographical locations. Users can now view videos…
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Brand Advertising – The Next Mobile Wave
European research firm Vanson Bourne was commissioned this summer to report on 50 global brands’ attitudes toward mobile marketing. More than two-thirds expected to spend up to 10% of their marketing budget on mobile messaging campaigns within two years.
AP Suing Moreover Like It’s 1999
The Associated Press is suing news-aggregation site Moreover and its parent company VeriSign for copyright infringement for snippeting and linking to its news. This harkens back to the early days of the Internet when news aggregators were routinely legally hassled for linking.
Email Marketers Struggle To Deliver
AOL ranks the lowest for email deliverability for marketers and Google's Gmail is the best for deliverability according to a survey from Dot Email.
Singapore Internet Marketers & eBay Auction Specialists
…If you haven’t heard the news, you need to read this post. The second installment of Jo Han Mok and Matt Bacak’s Internet Millionaire Incubator hits Singapore this Friday.
Ultimate Consumer Engagement Resources
Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score. Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing…
