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Even though Google doesn't want to be an advertising agency, the goals they have for their clients mimic what Madison Avenue tries…
In my years of retail work, I’ve encountered tough guys, wicked old ladies, and thousands of screaming children. Yet the scariest creatures are often the mothers of those children, and Steve Ballmer may have seen a hint of that when one woman confronted him over Windows Vista.
The whispering campaign favoring Google's acquisition of DoubleClick has begun, as a number of antitrust observers predict FTC approval of the deal.
A mobile datacenter patent has been issued to Google based on its December 2003 filing, giving the company a technology similar to that of Sun's Project Blackbox.
European research firm Vanson Bourne was commissioned this summer to report on 50 global brands’ attitudes toward mobile marketing. More than two-thirds expected to spend up to 10% of their marketing budget on mobile messaging campaigns within two years.
The Associated Press is suing news-aggregation site Moreover and its parent company VeriSign for copyright infringement for snippeting and linking to its news. This harkens back to the early days of the Internet when news aggregators were routinely legally hassled for linking.
