Archive
Fear & Marketing
Yesterday I had the great pleasure of addressing 100 marketers from the Pittsburgh chapter of the American Marketing Association. As I began…
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You Didn’t Read This In The Newspaper
Newspaper publishers have retreated to a local focus that gives them the best chance of retaining subscribers and favorable advertising rates. It's meant something different for readers when it comes to news topics beyond the city limits.
It’s Hard To Settle Quietly In The Blogosphere
Call it the latest in castoffs of a litigious society, or maybe a lesson in the new transparency the Internet allows. Simpler, if you want to keep a legal threat quiet, make sure your threat is a) valid and b) not made to a blogger with a history of telling everybody about legal threats.
Corporate Image in the Age of Social Technologies
Every company is a media company now - so sayeth Richard Edelman during his presentation.
Social Networking & UGC in Today’s Media Environment
From the Playboy perspective with Christie Hefner - that true brands represent attitude and a point of view, that can be moved from one product to another. It can play in different spaces.
Meet the Lawyers IP Discussion
Do domainers know where to draw the line? “There is no question that the TM laws and how they are applied online are NOT consistent with the decision making for offline enterprise.
