Building a Bridge Between Your Story, Bloggers & People

Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It's something new and perceived to require a very different skill set than most PR and communications professionals possess.  

A Long Way to Go for Microsoft

It was just a few weeks ago that Microsoft CEO Steve Ballmer was downplaying Facebook’s originality and value—but now he’s bowing to a ‘higher power.’

Google Both Yin And Yang For Islam

A humanitarian plea was made today for the Muslim world to follow Google's do-gooder example. This is remarkable enough on its own, but a separate report notes how Al-Qaeda has successfully used Google-owned YouTube to raise funds.

Google Desktop For Linux Gets An Update

If it’s really the thought that counts, then users are likely to be grateful for an upgrade to Google Desktop for Linux.  But in terms of practicality, it appears that the search giant may have partially misdirected its efforts.