The Myopia of the Valley

Robert Scoble just rips apart the NewTeeVee conference as missing the boat. And, while he might have a few points on his list of 40 ... he forgets the audience, those that are going to come to the conference. Is the audience for this conference the more advanced veterans, or is it for the new audiences (and, well, corporations) that are trying to figure out…

Building a Bridge Between Your Story, Bloggers & People

Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It's something new and perceived to require a very different skill set than most PR and communications professionals possess.  

A Long Way to Go for Microsoft

It was just a few weeks ago that Microsoft CEO Steve Ballmer was downplaying Facebook’s originality and value—but now he’s bowing to a ‘higher power.’