Top Challenges for B2B Demand Generation Marketers

I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5. 1. The Growing Committee

New Google Reader Stats

While the new google reader stats are a neat idea, Mashable comes up with a hugely researched piece on why the new Google stats are not entirely accurate. With enough supporting information to make you wonder just how accurate any web based reading system can be against the logs that the server itself is generating.

Online TV Viewing Increasing

About 16 percent of American households who use the Internet watch television broadcasts online according to The Conference Board and TNS. The number of people watching entire episodes has doubled from a year ago.

Pay Per Click Party Over?

First the good news. Pay per click, as it has been perfected by Google, is unarguably the Web's highest business achievement to date. Google has become an international corporate icon worth more than some of the most famous name brands of our generation like Disney, McDonalds and Hertz.