Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score.

Consumer Engagement is also not simply captured on your website, it’s calculated using all touch points in a consumer’s (website, search engine, blog, banner ad, offline media, etc…). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

Google, Why Jaiku and not Twitter?

It would be interesting to be a fly on the wall over at Twitter HQ today, now that Google has acquired Jaiku — a mobile social-networking app that from all descriptions is pretty similar to Twitter (disclosure: I haven’t actually used Jaiku, but I do use Twitter sporadically).

After all, Twitter is the one that has been getting all the geek cred from the Robert Scobles of the world, and from the sounds of it Twitter’s app has a far bigger reach.

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