SMX: Linkbait – Chumming for Traffic…

Attracting visitors on social media sites involves using the right bait — linkbait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they'll link to you, enhancing the prominence of your brand and driving traffic to your site. This session explains linkbaiting and provides examples and ideas to help you craft your own bait.

SMX: Extra! Extra! The Social News Sites

Digg, Netscape, Reddit, Newsvine and others allow community members to share and rate news stories. They are primary news sources and influential outlets that must be considered by marketers. But don't expect to post your old-school press release and get a good response! Learn how these sites work and how to best tailor your message for maximum visibility on them.

Chinese Virtual Economy A Threat To Middleman

The Middleman may never be terminated, but he is cruisin' for a bruisin' in the digital age. The latest assault will come, surprisingly, from China, as the government unveils plans to produce a 3D virtual world that allows consumers to order directly from the manufacturer.

House Passes Law Shielding Bloggers

The House passed the Free Flow of Information Act of 2007 on Tuesday, a federal shield bill that would protect reporters from having to divulge their confidential sources in federal court.